Never wandered why should you install QuickTime player every time after windows install to play .mov files? It was always a NO for me.
If you are not a fan of a QuickTime player, but still want to open .mov file on your windows machine, install a tiny player Media Player Classic or a K-Lite Codec pack. If you install K-Lite codec pack you can play .mov files with your basic Windows Media Player. That’s it!
K-Lite Codec pack will also allow you to play .flv files too with the ordinary Windows Media Player.